Pay creators on performance,
not on promises.

Launch CPM, CPC, and conversion-based campaigns on ContentLead Deals. Views are auto-polled from Instagram and YouTube. Only 15% platform fee. Vet creators from live leaderboard data before you spend a rupee.

  • Views auto-polled from IG + YouTube APIs
  • 15% platform fee — no retainer, no minimums
  • Vetted creator leaderboard before you spend
Z
Campaign — Zebug Launch

Beverages · IG + YT · 6 creators

Live

Budget

₹1,20,000

₹42,300 spent

CPM ₹85 avg

Reach

480K

+12%

Conversions

1,247

+38%
Creators on this campaign
Ananya K. · ROI 3.2×
AK

Ananya K.

380K

42K vw

Top 12%
RV

Rohan V.

210K

28K vw

Top 28%
SM

Sneha M.

155K

19K vw

Top 35%
DJ

Dev J.

98K

11K vw

Top 44%
Performance by reel
+38% CTR
R1R2R3R4R5R6

6 reels · last 14 days

ROI 2.8× · CPA ₹94

Views480K
DMs1.2K
Sales312
Campaigns
Live ROI
Vetted
Leads
Pulse
Payouts

Stop juggling

Aspire·Grin·GA4·Google Sheets·Notion5+ tools→Replaced by one.
Launch → Measure → Scale

Launch, Measure, and Scale using one campaign platform

Fund a campaign with real payout rules — CPM, CPC, CPA flat, or hybrid. Creators join and produce content. Views and clicks are tracked automatically. You settle only what actually performed.

01

Launch

✨
  • Set budget, CPM rate, min views threshold
  • Pick platforms — IG, YouTube, LinkedIn, X
  • Add must-mention handle + hashtags + brief
  • Fund once — creators discover on Browse Campaigns
02

Measure

✨
  • Views auto-polled from platform APIs (cron)
  • UTM + pixel + postback conversion tracking
  • Per-reel, per-creator attribution
  • Affiliate rollups + ROAS dashboards
03

Scale

✨
  • Approve/reject submissions per-reel
  • Add Auto-DM to branded posts for lead capture
  • Clone winning campaigns to new creator cohorts
  • Track cohort ROAS across weeks — plan spend
Attribution

Impression → DM → click → sale. Every step tracked.

Views auto-polled from Instagram Graph and YouTube Data APIs. Referral links at /deals/r/[code] with click tracking. Pixel + postback for CPA. Full funnel view from a reel impression to a wallet transaction.

Attribution — Zebug Launch
Live

Reel Impression

480,213 views

IGYTLI

Comment / DM Trigger

12,847 comments

4,203 Auto-DMs sent

Click Through

3,124 clicks to landing

CTR24.3%

Conversion

1,247 purchases · ₹5,26,000

ROAS 4.2x

Attribution: last-click · Window: 7 days

Live ROI Dashboard

Views, clicks, conversions — polled from real platform APIs. Not screenshots.

Referral Links + Pixel

Per-reel /r/[code] links, click tracking, postback + pixel for CPA.

ROAS per Creator

See which creator's reels drove revenue. Double down on the winners.

Affiliate Rollups

Cron-based aggregations. Weekly + monthly rollups. ROAS trend charts.

Campaign Types

CPM. CPC. CPA. Hybrid. Pick your metric.

Set your payout rules: pay per 1000 views (default ₹50), per click, per 1000 engagements, or per conversion. Hybrid mode combines CPM + CPA for max flexibility.

New Campaign · Zebug
Live
CPMCPCCPA FlatCommissionHybrid
Payout rate₹50 / 1000 views
Min view threshold
1,000
Budget: ₹5,00,000Reach: 10M viewsFee (15%): ₹75K

CPM — Pay per Views

Default ₹50 per 1000 views. Set your own rate. Min views threshold (default 1000).

CPC + CPA Flat

Per-click payouts + fixed per-conversion payouts. Full affiliate stack.

COMMISSION + HYBRID

Percentage of sale to creator. Or combine CPM + CPA. Endless configurations.

No Flat Fees. No Retainers.

15% platform fee on payouts. That's it. No monthly minimums.

Vetted Creator Network

See the data before you spend a rupee.

Creator Tracking + Leaderboard show engagement heatmaps, velocity tier, top wins, and recurring topics for every creator. Filter to your niche. No bots. No inflated followers.

Creator Leaderboard · Finance
Velocity ↑ Top 20%
AK

🔥Ananya K.

@finance.gyaan

ROAS 4.2xS
RV

Rohan V.

@stocks.daily

ROAS 3.1xA
SM

Sneha M.

@ca.rohit

ROAS 2.8xA
DJ

Dev J.

@mutualfund.mama

ROAS 2.4xB
PS

Priya S.

@tax.tips

ROAS 2.1xB

Vetted · No bots · Real engagement authenticity score

Creator Leaderboard

Ranked by ROAS, velocity, engagement authenticity. Filter by niche.

Velocity Tier

Engagement rate-of-change. Catch rising creators before they blow up.

Top Wins Band

Their best-performing reels. See what actually works for their audience.

Recurring Topics

Which topics they cover repeatedly. Match your brief to their proven wins.

Lead Capture on Every Reel

Turn every comment into a lead.

Sponsored posts can run Auto-DM funnels — commenters get a DM with a lead magnet, gated behind a follow. Every DM click is tracked back to the campaign. Comments become funnels become sales.

Lead Capture · Reel #3849
Approved
Sponsored

Comment trigger'DEMO'

Follow-gate: Follow @yourbrand

Send lead magnet DM

"Get the free demo →"

8,247

Comments

3,124

DMs Sent

1,842

Clicks

22.3%

CVR

Live click tracking

Comment → DM Funnel

Trigger on keyword or any comment. Send lead magnet DM. 4 ready templates.

Follow-Gate

Ask commenter to follow before sharing link — grows your account too.

Button-Template DMs

Rich DMs with URL buttons. Live click tracking per URL.

Approve Every Reel

Zero surprise content. See every reel before it publishes.

Content Inspiration

Brief better. Fresh angles, weekly.

Pulse shows what's trending across X, YouTube, Reddit, and tech news. Explore searches every platform from any keyword. Use it to brief creators with formats that are already winning.

Content Pulse · Finance
Live

10 SIP mistakes reels...

+312%1.2M

Tax hacks nobody talks about

+184%847K

5 stocks under ₹100

+96%512K

47

References Saved

Pulse Trending Feed

Live cross-platform trending. Filter by niche. Sort by engagement velocity.

Explore — Any Keyword

Search IG, YouTube, X, Reddit, tech news simultaneously. Save as References.

AI Studio

Turn inspiration items into creator briefs with AI-composed prompts.

Reference Library

Save winning formats + hooks. Attach them to campaign briefs directly.

Brand-Safe by Design

Approvals, KYC-verified payouts, official platform APIs.

Every reel is approved by you before it publishes. Payouts settle from a KYC-verified wallet system. Views are polled from Meta and Google's official APIs — not scraped, not estimated.

You approve every reel. Real APIs. Real KYC. Real payouts.

Approve Every Reel

Zero surprise content. Approval before publish is baked in.

KYC-Verified Wallets

Creator payouts settle only after KYC. Full audit trail per transaction.

Official IG API

Views polled from Meta's Graph API. Auto-DM on approved endpoints.

YouTube Data API

View + engagement metrics direct from YouTube. No middleware.

Common questions

How is this different from an influencer agency?

Agencies charge flat fees + retainers regardless of results. Here your budget only follows measurable performance — CPM ₹50 per 1000 views, CPC per click, or CPA per conversion. Platform fee is 15%. No monthly minimums. No retainers.

Do you approve the content before it goes live?

Yes — you see every reel before it publishes. Approval is about quality/brand fit. Payout still ties to actual performance metrics that get polled after the reel is live.

How are views verified? Can creators inflate them?

Views are polled directly from Instagram Graph API and YouTube Data API on a cron schedule. Not scraped, not screenshotted, not self-reported. Bots don't count — the platforms filter them before we see the number.

What campaign types do you support?

CPM (default ₹50/1000 views), CPC (per click), CPA flat (per conversion), COMMISSION (percent of sale), and HYBRID (combine CPM + CPA). Full affiliate stack with pixel + postback.

How do I evaluate creators before I spend?

The Creator Leaderboard ranks creators by ROAS, engagement velocity, and audience authenticity. Every creator page shows engagement heatmap, top wins, recurring topics, and past campaign performance. Filter by your niche.

Ready to start?

Join the creators, editors, and brands already publishing daily with ContentLead.

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